Driving demand right to your front door.

Reservations lead to revenue, and revenue means success.

Experience leads to expertise, and at IHG we’ve developed a suite of sales and marketing tools tailored to help your property achieve success. In 2018, these proprietary systems helped drive 78% of room nights at our owners’ hotels, helping both owners and GMs sleep well at night.

IHG Rewards Club

IHG® Rewards Club

Serving over 100 million members enrolled worldwide, IHG Rewards Club is an effective tool for driving customers to IHG hotels and creating brand loyalty.
In 2018, IHG® Rewards Club contributed over $9.7 billion in global system room revenue to all IHG-branded hotels.
IHG® Rewards Club members offer distinct benefits to owners, including: book direct with lower costs to generate return stays; are bigger advocates for our brand; and are proven to have a higher spend per stay, with an above-average use of additional in-hotel services.

IHG Rewards Club members generate 21% more revenue per stay than non-members.
IHG Rewards Club members are 7x more likely to book direct than non-members.

IHG Sales team

With over 2,500 global corporate accounts generating more than $5.49B in room revenue to IHG® branded hotels in 2018, IHG’s global selling force includes sales professionals that are positioned virtually and locally in key markets worldwide.
IHG Sales’ professionals are adept at maintaining key relationships in business-to-business, leisure and specialty markets; this makes for a unique owner offer and reduces the need for an in-house sales staff, lessening overhead costs for owners and helping them to improve their bottom line.

Brand marketing

IHG brand marketing provides differentiation and awareness for our portfolio of brands to help them stand out from their competitors globally, and properties to conquer their rivals locally.
Powerful award-winning national and international campaigns driving business to your local market.
Campaigns include online, print, and television advertising, as well as high-profile sponsorships of events and sports teams, with the goal of increasing awareness and driving business to our owners’ hotels.

Reservations system

IHG® was the first to offer computerized hotel reservations in 1965 and we’re still innovating hotel reservation technology today.
In 2018, IHG grew digital (web and mobile) rooms revenue, by 13% to $5.3 billion, affirming our long-standing investment in advanced technology.
9 Central Reservation Offices around the world, covering 13 languages.
Total of 78% room revenue booked through IHG’s direct and indirect systems and channels.

Online marketing

As the first company to offer online booking (starting in 1995), IHG has a history of using a performance-based Internet marketing program to drive demand to our direct websites, only charging hotels if a commissionable rate is booked and used.
IHG is one of the largest search engine marketer in the industry, and operates a robust email marketing program as well.
IHG's digital marketing channels drove $6.8B in gross revenue in 2018 for all IHG branded hotels.
In 2018, 83% of direct digital revenue growth came from IHG's App.

Revenue management

IHG® offers solutions to meet real-time rate strategy demands through our industry-leading mathematical forecasting and comprehensive rate analysis, ensuring IHG hotels are competitively priced, remain attractive to guests, and deliver the most profitable revenues to hotels.
Our advanced reservations system and leading revenue optimization programs deliver powerhouse capabilities to ensure each IHG-branded hotel is fully equipped to maximize profitability.