avid® hotels

A new midscale hotel brand from IHG® that champions everyday travel at a fair price.

avid hotels is a fresh, high-quality midscale brand that has been designed for the underserved Principled Everyday Traveler. We have applied our insights, expertise and scale to deliver an experience that features modern and stylish designs, superior guest rooms and public spaces, and great service.

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avid® hotels are designed for new build construction, to consistently give our guests just what they need. Our extensive research identified a clear opportunity to serve travelers who need a hotel that provides the basics done exceptionally well at a fair price. We worked in conjunction with an owner advisory board, who have provided their guidance and expertise to ensure that avid hotels are simple to build, operate, and maintain. Since launch, avid hotels has garnered significant interest from the industry and developers alike as it fills a gap in an important and growing segment of the market.

The guest experience includes four areas where no one is delivering consistently today:

- Clear and simple booking

- Rooms designed for sound sleep

- Good all round breakfast

- avid hotels guarantee

Click here to experience a virtual buildout of an avid hotel

Quick FactsDownloads

  • Our room features a best in-class mattress, blackout roller shades, work desk, open closet, a refreshing bathroom, and a 55” smart TV
  • Our lobby features an inviting and welcoming front desk, a well-curated market, a variety of comfortable seating zones for guests, and the brand’s Good all round breakfast offer avid hotels
  • avid™ hotels will feature the latest in IHG’s emerging technology to enable a seamless booking and in-hotel guest experience